Customer qualification
Client qualification is important and this is how it can be achieved effectively.
Customer qualification is a major key in the sales process, customer qualification is about asking specific questions about whether a customer is worth your time and resources.
Information to check:
• Create and use a proficiency checklist
• Means: Is there approved funding?
• Authority: Are you speaking to a decision maker?
• Need: Is there a real need for your offer?
Once a client answers to your three questions, it is up to the sales representative to analyze whether working with him would be the best use of his time.
A sales representative don’t chase their income; they look for profitable sales.
Effective customer qualification is important for:
• Discover false or impossible expectations;
• Determines the approximate difficulty level and time scale of a project or campaign;
• Determines the client's commitment to achieving the objectives;
• Plans the internal chain of command of a potential client (staff, managers, directors, etc.).
Best-placed customers will appreciate the creativity, passion, excellence and hard work you do.
You must understand your customer needs before you can satisfy them. Ask specific, well thought-out questions that are relevant.
Telemarketing Performance knows how the best performing companies achieve their results; we can develop your action plan by ensuring improvement on your performance.
Entrusting our telemarketing team with your customer qualification campaign, allows you to optimize your strategies and increase your sales force.
References will be provided upon request when requesting a quote.
