Prospecting new customers by telemarketing
Establish direct contact with the consumer
Getting new customers is essential for a company that wants to increase the size of its customer portfolio. And develop its turnover in the long run.
Why prospect via telemarketing?
More informed, more demanding, but also less faithful, customers can no longer guarantee the development of your business. Telemarketing canvassing is a vital necessity and becomes a function in itself by ensuring the best return on your investment.
Who to prospect? Telephone canvassing
First, the existing customer base needs to be fully exploited by trying to sell additional products or services to them.
Thereafter, it will be necessary to prospect for a new client. It is imperative for any company to have a relevant and qualified database. In order to maximize your chances of converting them to new customers, you must make sure to deliver the right message based on each profile and channel; (Telephone, prospecting by mail, email, newspaper , fax with a reply coupon or postal mail).
If your new client prospection is poorly prepared, it will lead you very quickly to failure and discouragement. It presupposes of course, upstream, to define a marketing strategy and operational objectives.
How to prospect by telemarketing?
There are different methods in telemarketing that can be used separately or combined with each other:
• Direct mail: Plan the operation, target the recipients;
• Phone: The phone is the tool with the best return on your investment;
• Internet: passive prospecting but which generates a number of first contacts who are new potential customers;
• Fax: To send information by this approach to your prospects, they must have expressed their consent;
• SMS: Some perceive it as intrusive and its cost is still considerable.
• Emailing: To send information by this approach to your prospects, they must have expressed their consent.
References will be provided upon request when requesting a quote.
